Clik here to view.
Why Saving Customers Money Is Not Enough: 4 Secrets to Sales Success
I was once tasked with analyzing a sales process for a large personal lines insurance carrier in order to learn why their independent agents were not closing more “competitive” quotes. The sales...
View ArticleClik here to view.
5 Tips to Increase Your Customer Loyalty
Loyalty Cards When thinking about your marketing strategy, it’s important to remember that the cost of finding a new customer is far more expensive than keeping the ones you already have. This is one...
View ArticleClik here to view.
A Small Business Owner’s Guide to Beating On-line Competitors
Winning Strategies This week I had the opportunity to hear a local printer discuss the threats posed by competing online printers such as Vistaprint.com and 24 hour retail chain stores like FedEx...
View ArticleClik here to view.
Customers Remember the Agony of Defeat More than the Thrill of Victory
Sad LeBron James: Courtesy of http://streetz945.com I am reminded this Friday before the Chicago marathon that I tend to remember my losses and poor performances in sports far more often than I...
View ArticleClik here to view.
The Only Sales Metric You Need to Know
Management teams are trying to understand why increased marketing budgets do not translate into higher sales revenue. Bain & Company, analyzed the 2003–2011 income statements of roughly 200...
View ArticleClik here to view.
Smart Innovation Strategies Keep Your Business On Track
There is a sign on our indoor track that says: “Stopping Not Allowed. No Bystanders”. Like a runner that suddenly stops or begins slowing down, smart business owners know that if they stand still,...
View ArticleClik here to view.
Cross-channel Marketing and Why It Matters
Photo courtesy of Experian In April 2014, Experian released an extensive 100-page report explaining the Multi-channel Marketing Imperative, and the need for cross channel marketing. With the recent...
View ArticleClik here to view.
5 Steps to Your Best Customer Retention Strategy
While business owners spend thousands of dollars attracting new customers to their businesses, the truth is repeat customers actually tend to spend more, stay longer and tell others about their...
View ArticleClik here to view.
LinkedIn Tags Add CRM Features
Customer Relationship Management, (CRM), is a sales and marketing term that represents a system for you to organize, track and communicate with your current and prospective customers with the goal to...
View ArticleClik here to view.
7 Reasons Why LinkedIn May be the Only CRM You Need
We are all familiar with LinkedIn’s ability to connect job seekers with new employers, but increasingly LinkedIn is becoming an important key to help small business owners and sales executives connect...
View Article
